How to Choose an SEO Consultant
SEO Consultants provide their services to website owners who would like to rank exceptionally. SEO consultants can offer various services such as on-page optimization, off-page optimization, PPC campaigns, link building, site restructuring, and more. Overall, the goal of the consultant is to achieve higher rankings for the client’s website.
Search for a consultant who is either SEO Certified or an SEO Certified Professional. Beware of the guarantees of promising top rankings. Reputable freelance SEO specialists and firms will never guarantee because they realize much is not in their control. If the firm can show past work that they have done ask to see the numbers.
Avoid those who use search engine spam and also black hat SEO. Google is keeping an eye out for those using black hat techniques and knocking their rank down. Ensure the specialist has a physical address posted on their website. Paying for SEO services can vary as well. Due to the fact that the results are not guaranteed, payment may also be negotiated regarding results. Some reputable firms may ask only for ⅓ to ½ of the payment up front. If the firm you are negotiating with asks for a full payment up front, be cautious.
Throughout this process be cautious and ask questions. It is better to be safe than sorry. If the total payment is asked for upfront or if they guarantee results beware. There are many SEO scams that involve having you pay and then as soon as they receive the payment they remove all the advertising and you will lose rankings.
Entrepreneur.com has a helpful post with 10 Questions to Ask When Hiring an SEO Consultant.
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