Using Social Media to Attract

Social media is an ideal way to attract.  Social media is helpful at every stage of the Inbound Methodology.  Whether social is attracting visitors or converting leads, and closing sales and delighting customers as well.  There are prospects on social media.  There are quadruple the users on Facebook than there are on Google.  Facebook has 1.3 billion active users.  This is an incredible number, it’s much more than LinkedIn, Google+, and Twitter.  Using social media is a way to attract more visitors to your site.  “74% of marketers saw an increase in traffic after spending just 6 hours per week on social media” (HubSpot).  

Social media is great for attracting new traffic, but also great for converting visitors into leads.  Social media does a great job with also leading them to conversion pages.  52% of companies using Facebook acquired customers from the social media site.  Not only is social media great for attracting, but also delighting.  When there is a connection between a company and their customers, something magical happens.  The customer feels important.  It’s important to show appreciation.  These are the loyal brand promoters who will help build up a social presence and pass the word onto their friends and family.  Foster the connections with the loyal brand promoters and show some love.  One-on-one conversations and personalized service are key.  Especially publicly!  If more people see the conversation they will realize the company isn't a faceless entity.  

Make sure to address complaints vocally and visibly.  This will show the customer that you care, but also for others to see that you are in control and handling issues.  Just recently, Kate Hudson’s line of workout apparel posted on Facebook a $25 promotion.  Many people realized that the following month their credit cards would be charged an addition $49.95 for a membership.  It is was a bit misleading, but the company handled each complaint individually and responded with solutions for all.  Although they made a huge faux pas with their misleading promotion, they tried fixing it to the best of their ability and it was seen by all.

The HubSpot video lesson discussed how devoting 6 hours per week to social media increased traffic by 74% Here is an article about how to spend less time on social media, but to still be effective: 11 Ways to Make Social Media Marketing Less of a Time Suck