“Latest” SEO Tactics & Strategies
Sitelinks for your Website
Sitelinks are links on the search engine results page that help the user to navigate your site before even entering it. It helps the user navigate your site easier and faster by giving them a preview of what is within your site. They can go directly to what they want to from the search engine results page. Depending on the query the user typed into the search engine, you may get a single column or a double column. This is because some sitelinks are more authoritative than others. The best way for sitelinks to work to your advantage is to create a website that is easy to navigate. Have relevant page titles that will help the users find your site. Make sure your anchor text, titles, and navigation tools are consistent.
Here is an example of searching for “Samsung.”
Website Speed Optimization: “The Need for Speed”
Google ranks the faster sites higher. This isn't the only metric being used, but it could affect your rank. Photo and video sites typically load much slower than blogs and text-oriented sites. You shouldn’t be concerned with all sites beating you out, only those with competing content. Don’t focus on having the fastest site, just focus on being fast relative to your competitors.
How to improve loading speed
Script Language: avoid using Flash, it’s not easily optimized, and slow to load
Hosting Server Speed: check with your hosting provider’s service agreement to determine speed and bandwidth allocation
Coding quality: your code can be simplified, this will speed up loading
Picture Resolution: high resolution photos are not always required, high resolution photos slow things down
Bulky Applications: Adobe is notorious for slowing loading speeds
Increasing Traffic by using Social Bookmarking
Social Bookmarking is when a business owner bookmarks some of their favorite sites on their social media accounts and websites. Using Pinterest.com is a great way to do this today! The text mentions Twitter and StumbleUpon. Social bookmarking will increase traffic to your site. This will result in more sales and higher revenue.
Here are a few tools to help you monitor and analyze your social media accounts:
- HubSpot Marketing Grader
- Facebook Insights
- Google Alerts