Basic Social Promotion
This semester is all about learning and understanding analytics. We have setup a blog, linked our analytics account to this blog, and we’re currently waiting on some click data to analyze. Do you hear the crickets too? We need someone to look at our blog! The easiest way to get some traffic would be to share your blog link on social media. I’m going to suggest Facebook. You can beg your friends and family to click on your blog link to give you some click data to look at. I would suggest sharing a specific blog post, not the actual blog link.
Here’s an example:
Share this link http://francescaseoblog.blogspot.com/2015/03/week-10-mktg-348-seo-latest-seo-tactics.html
Not this link http://francescaseoblog.blogspot.com/
A few tips:
- Include a picture: “Photo posts on Facebook generate 55% more Likes than the average post” -HubSpot This link includes 500+ free stock images you can use.
- Post often: The more often you post, the more likely you are to get someone to click. HubSpot also has a blog post about The Benefits of Blogging, including some information about Blogging ROI.
You should share your link on Facebook, Twitter, LinkedIn, and any other social media site you use. Someone is bound to click on your link, and then we will have some data to look at in Google Analytics. Our professor wrote in his book that you could post it to Facebook, and then choose to “promote” it. This costs a few bucks, but it will show in your friend’s news feed as a sponsored post. The downside, he wrote, is that he gets “an icky feeling” and it feels like a “mafia shakedown,” but the upside is that it’s effective and fairly easy to do. Both professional and personal advertising has a cost.
In my next blog post, I will be discussing how to review performance from our few shares to social sites. In the meantime, help my classmates gain some click data to analyze by checking out their blogs :-)
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