Local Search Marketing
Local Search Marketing is the use of search engines to search for local resources. The search engine use is limited to specific geographical areas. Local Search Marketing has been on the rise for the past few years. According to Webvisible and Nielson, 74% of the surveyed adults mentioned that they had used search engines for obtaining local information. Keyword research is the main focus for local search marketing. Usually, when keywords are typed into the search engine, users use local qualifiers such as zip codes, city names, county names, state names, and streets.
Marketers should use local on-page optimization, such as posting local phone numbers and physical addresses across all pages. Using geographical qualifiers in title and heading tags will also help you rank as well. Using these tags will result in your location having more prominence. Off-page optimization factors that should be used are anchor text for incoming links.
All major search engines (Google, Yahoo, etc.) have a local business center where local businesses can submit their information and details about their business. This will ensure your business will list in the "local" section and on maps as well.
Other search engines, yellow pages, and directories:
Yelp.com
Local.com
Infousa.com
Yellowpages.com
Superpages.com
Citysearch.com
These sites will help drive traffic to your site and business if used properly. Make sure to study how they work. I use Yelp.com regularly when deciding where to eat dinner! Find out what works for you and your organization, and use it.
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