How to Create a Custom URL on LinkedIn

Creating a custom URL is easy, takes only a few seconds, and makes you look a bit more professional.  LinkedIn suggests that creating a custom URL will enhance your personal brand.  This will also help with SEO.  With a custom URL you are more likely to rank higher on the SERP (search engine results page).

Step 1:  Underneath your profile photo on your LinkedIn, your current URL is listed.  If you hover over it with your mouse, an option to edit appears.  Click this and you are led to a page where you can edit your public profile.

Step 2:  On the right side of this new page you will see this box.  Click on the pencil icon and insert your full name into the box.  Voila!  Easy, right?  Don't forget to hit save.